This just isn’t true. It’s a line that’s being pushed hard by YouTubers and LinkedIn AI influencers trying to get views or clicks, not by anyone looking at actual data.
I saw a post recently announcing how “Google is now dead”, using a complex graph that only spans a 3% drop over the last 2 years. It’s a perfect example of someone trying to fit data to a story rather than the other way round.
What is actually going on?
– Over 5 trillion searches in 2024 (that’s about 14 billion a day)
– Has 94% global market share
🟨 ChatGPT
– About 37.5 million search-type prompts a day
– That’s roughly 0.25% of the global search market
Yes, great tools like ChatGPT and perplexity are changing how people look for information. But saying they’ve already replaced Google is just nonsense.
So, looking at the figures above, does this mean you should stop optimising for search engines now? No… You have 14 billion reasons a day to make sure you’re at the top of the page for your keywords!
I’m not saying AI will never take over classic search, but it’s not happening any time soon, and Google will never go down without a fight.
SEO isn’t dead. Search isn’t dead. But hype? Very much alive.
I’m Craig Pickles, a web designer, developer, technical SEO and social media specialist.