Is Search Dead?

As a technical SEO specialist, I often see posts online or have conversations with people who say things like:

“ChatGPT and Perplexity are killing Google. Nobody uses search engines anymore, so why bother optimising for them?”

What small business can learn from M&S

Marks & Spencer has faced its fair share of challenges over the years, but nothing quite like this. The retail giant, known for its British heritage and commitment to quality has found itself at the mercy of cybercriminals last month in a ransomware attack that sent shockwaves through its operations.