New AI Rules on LinkedIn… Your Content Will Lose Reach… Unless It Makes Them Money.

Last week, LinkedIn’s executive editor Laura Lorenzetti announced that the platform will soon begin detecting AI‑written posts and limiting their reach.

Industry coverage suggests that posts flagged as AI‑generated will be “suppressed from recommendations” rather than removed.

On the face of it, this feels like a noble move, we all want less AI slop on our social media feeds right… But let’s think about this…

This is the same LinkedIn that:

• Sells AI writing tools as part of Premium
  
• Pushes AI‑assisted posts in the composer, again for paid customers
  
• And my personal favourite… offers LinkedIn Learning courses teaching you how to create content with AI
  

Honestly, you couldn’t make this up.

We’re now being told that posts which “sound AI‑generated” may lose reach. But if you use LinkedIn’s own AI tools? Oh, that seems absolutely fine. Crack on. Nothing to see here.

So let me get this straight…

If I use ChatGPT, Claude or Gemini to help me, I may be penalised and my reach may be reduced.

If I use LinkedIn’s AI then “Wow, amazing insight, here’s 10,000 impressions.”

And if I’m unsure how to use AI… don’t worry! LinkedIn will sell me a course on it.

I mean… come on...

If the goal is genuinely to reduce spam and improve quality, brilliant… I’m all for that. But when the rules magically favour the platform’s own paid tools, it starts to feel less like “protecting the feed” and more like “protecting the revenue”.

Have you noticed reach dropping when using external AI tools on LinkedIn? I’d be interested to know.