< View All Recent & Featured Work

My Tool Expert - Online Tool Shop


My Tool Expert is a UK and German online shop selling various branded premium tools built within Shopify

As part of my role of Head of Digital I was responsible the creation of an Ecommerce team to sell a set of branded tools under a new brand which was called "My Tool Expert". These tools were to be sold via an online shop within the UK and Germany and Amazon UK. 

I put together the Ecommerce team consisting of an Ecommerce manager, graphic designer and marketing executive and created the two online shops within Shopify.

The website relied heavily on SEO backed up by Amazon PPC and took £350k within the first year. 

Project Details

Company Size: Startup

Type: Ecommerce 

Time: 13 weeks



Responsive CSS and HTML 5

Built within Shopify Using Liquid

Amazon FBA (Fulfilled by Amazon)

Fully Integrated with Stock System

Integration With Google Shopping and Instagram Shopping



Hundreds of Products

12 "My Tool Expert" Value Branded Products

Multi Currency (GBP & EUR)

Promotional Features Including Free Delivery Over A Set Amount