Go Fractional Finance

Go Fractional Finance is the online home of Lucy Dawson, a Fractional Finance Director who helps small and medium businesses in Yorkshire and the Humber make confident, data-driven financial decisions without the cost of a full-time CFO.

Lucy first approached me when her previous hosting provider could no longer support her website. After transferring the site over, it became clear the original build was outdated—slow to load, poorly responsive, and visually inconsistent across devices.

At the same time, Lucy was working with content creator Nikki Wallace to refresh her messaging, I had worked with Nikki previously. With new content on the horizon and a site that wasn’t fit for purpose, I proposed a full redesign and rebuild.

The new site is built on WordPress, giving Lucy full control over her content and the flexibility to grow the site as her business evolves. It’s now fast, responsive, and clearly communicates her services, helping small and medium businesses make confident, data-driven financial decisions without the cost of a full-time CFO.