If you’ve heard the name Go High Level (or GHL) but aren't quite sure what it is, think of it as the "Swiss Army Knife" for running a business.
Most small business owners have to juggle a dozen different apps: one for emails, one for booking appointments, another for their website, and maybe a separate one for text messages. Go High Level puts all of that into one place. It’s a single platform that handles your marketing, follows up with your leads automatically, and tracks your sales from start to finish. Essentially, it’s designed to replace about five or six other subscriptions and make your daily work a lot less messy.
As we head into 2026, the platform has grown up quite a bit. These latest updates aren’t just minor tweaks, they are practical tools designed to save you time and help you close more deals.
These aren’t “nice-to-have” features. These are revenue-driving, time-saving, customer-winning upgrades that genuinely move the needle for small businesses.
So let’s break down the biggest new features of 2025 and, more importantly... how each one can help your business.
1. TikTok DM Integration & Social Automation
TikTok isn’t just for dancing teenagers anymore. It’s one of the fastest-growing platforms for local businesses, coaches, trades, and service providers.
What’s new?
You can now see TikTok messages and comments directly inside your GHL inbox, and even automate replies or follow-ups using workflows.
Why it matters for your business:
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Never miss a lead who comments “price?” or “how do I book?”
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Respond faster → convert more enquiries
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Automate engagement to keep your brand active without spending hours on your phone
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Turn TikTok viewers into actual paying customers
If you’re using TikTok at all, this is a game-changer.
2. AI Agent Monetisation & Autonomous Actions
This one is huge, especially for agencies and small businesses who want to streamline operations.
What’s new?
You can now create and sell AI agents that handle tasks like customer support, issue resolution, appointment reminders, or even sales follow-ups.
How it can help you:
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Reduce manual admin
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Improve response times
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Create new revenue streams (yes, you can literally sell your AI agents)
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Deliver better customer experiences without hiring more staff
AI isn’t replacing people... it’s replacing the repetitive stuff so you can focus on growth.
3. Unified Omnichannel Support
Customers expect fast replies, no matter where they message you.
What’s new?
GHL now pulls email, SMS, WhatsApp, Facebook, Instagram, TikTok, and more into one unified inbox. With AI-powered support and ticketing.
How it can help you:
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No more jumping between apps
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Faster replies = happier customers
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AI can help draft responses or handle simple queries
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You’ll never lose a lead in the chaos of notifications
This is customer service made simple.
4. Advanced Pipeline & Deal Management
Sales pipelines got a serious upgrade.
What’s new?
How it can help you:
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You can instantly see which leads need attention
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Faster follow-ups = more closed deals
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Improved team accountability
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Better forecasting and planning
Small businesses often lose leads simply because no one followed up in time. This fixes that.
5. Behavioral & Dynamic Content Automation
This is where marketing gets clever.
What’s new?
You can now trigger emails, texts, or messages based on user behaviour, and personalise content dynamically.
How it can help you:
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Send the right message at the right time
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Increase conversions with personalised content
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Reduce unsubscribes
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Make your marketing feel human... even when it’s automated
Imagine sending a follow-up email only to people who clicked your offer. That’s the power here.
6. AI‑Driven Personalisation
AI is now baked into the platform in a much smarter way.
What’s new?
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Predictive sending (emails go out when each person is most likely to open)
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AI-powered content recommendations
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Automatic audience segmentation
How it can help you:
This is the kind of marketing that big brands have used for years and now small businesses get it too.
7. In‑App AI Tools
This one has been a lifesaver for me personally.
What’s new?
AI tools now live directly inside GHL, including:
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Content generation
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Smart notes
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Instant AI-native chat
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AI-assisted workflows
How it can help you:
It’s like having a digital assistant built right into your CRM.
8. Enhanced Reporting & Analytics
Data is only useful if you can understand it.
What’s new?
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Deeper campaign insights
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Customer health scores
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Better attribution
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Cleaner dashboards
How it can help you:
Small businesses don’t need more data, they need clearer data. This helps deliver it.
9. Global Tax Support & Inline Forms
Not the sexiest update, but incredibly practical.
What’s new?
How it can help you:
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Less friction at checkout
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Higher form completion rates
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Easier compliance
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Better customer experience
If you sell internationally or run online bookings, this is a big win.
10. Client Onboarding Automation
Perfect for agencies, coaches, consultants, and service providers.
What’s new?
Automated onboarding steps, milestones, and progress tracking.
How it can help you:
If onboarding usually feels messy or repetitive, this will tidy everything up.
Bonus: My Favourite Update as a Developer - Rich Text Fields in the Builder
This one deserves its own shoutout.
What’s new?
The site and funnel builder now includes a proper rich text field.
Why it matters (from my developer perspective):
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I can create cleaner, more flexible content
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No more stacking multiple components for headings, lists, spacing, etc.
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Faster build times
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Lower costs for clients
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Better SEO-friendly formatting
It’s a small update with a massive impact on workflow and quality.
Final Thoughts: 2025 Was the Year Go High Level Flourished For Me
If you’re a small business owner, these updates aren’t just “features”... they’re opportunities.
Opportunities to:
And if you’re already using Go High Level (or one of its white labels like FreedomKit.ai or FunnelsCake), you’re perfectly positioned to take advantage of everything 2025 brought to the table.
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