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FREE Shopify SEO Score Checker

Completely free. Find out how easily Google, and AI tools like ChatGPT, can find, understand and recommend your Shopify store.  

Answer 30 quick questions about your store and get your score out of 1,000 straight away. At the end, you can have a comprehensive report sent to your inbox, with a fix for every gap in priority order. That’s free too.

How it works

  1. Answer each question Yes, Partly, No or Don’t know. Not sure what a question means? Tap the question mark (?) next to it.
  2. Work through the three sections: Technical, Text and Trust. It should take about 5 minutes.
  3. See your score straight away. No email needed.
  4. Enter your email at the end to get your comprehensive report, with a clear fix for every gap and what to tackle first. Fixes are written for Shopify, so you’ll know where to find each setting in your admin. It’s completely free.
 

Tip: Answer honestly, based on your store as it is today. Have your Shopify admin open in another tab, as most answers can be checked there. “Don’t know” is a fine answer, and your report will explain what to check.

  1. 1 Technical
  2. 2 Text
  3. 3 Trust
  4. 4 Score

Step 1 of 3

Technical

Can search engines, AI and AI shopping tools get into your store and read it?

1 Is your store live, with the password page off and your own domain set as the primary domain (not .myshopify.com)?

While the password page is on, Google and AI can’t see any of your store. Your primary domain is the address customers end up on: it should be your own (for example yourstore.co.uk), with the .myshopify.com address redirecting to it. Check under Settings → Domains.

2 Are you using a modern Shopify theme (Online Store 2.0) that has been updated in the last year?

Go to Online Store → Themes. Your current theme shows its name and version, and Shopify flags when an update is available. Older themes are often slower and miss the product information that Google and AI rely on. If you’re not sure, answer Don’t know.

3 Have you removed apps you no longer use, and checked they didn't leave code behind in your theme?

Every app can add code that slows your store down, and some leave that code behind even after you uninstall them. Look at Settings → Apps and ask yourself whether you still use each one. If you’ve never checked for leftover code, answer Partly.

4 Does your store load in under 3 seconds on a phone?

Open your store on your phone using mobile data rather than Wi-Fi and count how long a product page takes to appear. For a more precise answer, put the address of a product page into PageSpeed Insights and look at the mobile result.

5 Have you looked at Shopify's AI shopping settings (Agentic Storefronts) so your products can appear in ChatGPT, Copilot and other AI shopping?

Shopify can now share your products with AI tools such as ChatGPT, Microsoft Copilot and Perplexity, so shoppers can find, compare and sometimes buy them in the chat. It is being rolled out in stages, so check what’s available for your store. If it isn’t available to you yet, answer Partly if your product details (prices, stock, sizes and policies) are complete, because that is what AI shopping tools read.

6 When you delete or rename a product or collection, do you set up a redirect to the closest page?

If an old product address leads to a ‘page not found’ error, you lose any Google ranking and links it had built up. When you change a product’s web address, Shopify offers a Create a URL redirect tick box. For deleted products you need to add a redirect yourself. If you’ve never done this, answer No.

7 Are sold-out products left live and marked out of stock, rather than deleted or hidden?

A product page that has built up rankings and reviews is valuable even when it’s out of stock. Deleting or hiding it throws that away. If the product will come back, leave it live and marked as sold out. If it’s gone for good, redirect it to the closest alternative.

8 Do your product pages show price, stock and star ratings in Google results?

Search Google for one of your products. Rich results show the price, stock and star rating under the listing. This comes from hidden code (structured data) in your theme and reviews app, which AI shopping tools read too. You can check a product page with Google’s Rich Results Test.

9 Is your store connected to Google Search Console, with your sitemap submitted and checked at least monthly?

Google Search Console is a free tool from Google that shows how your store appears in search and warns you about problems. Shopify creates your sitemap automatically at yourstore.co.uk/sitemap.xml, but you still need to submit it in Search Console. If you’re not sure, answer Don’t know.

10 Can shoppers browse, search and buy comfortably on a phone, with no pinching or tiny buttons?

Most shoppers are on a phone, and Google judges your store on its mobile version. On your own phone, find a product using your menu and search, choose a size or colour, add it to the basket and go to checkout. If anything is fiddly, answer No or Partly.

Step 2 of 3

Text

Can AI understand what you sell, who it's for and why to recommend it?

11 Do the first two sentences of your homepage say what you sell, who it's for and why people should buy from you?

Read the top of your homepage as if you were a stranger. Within two sentences, could they tell what you sell, who it’s for and what makes you different? For example: ‘Handmade leather dog collars, made to measure in Yorkshire and built to last.’ A slideshow of images with no words doesn’t count.

12 Are your product descriptions written in your own words, not copied from the manufacturer or supplier?

If your description is the same as the manufacturer’s, it’s the same as on every other shop selling that product. Google and AI then have no reason to pick yours. Copy a sentence from one of your product pages into Google in quotation marks. If lots of other shops appear, answer No.

13 Does each product page answer the questions shoppers ask, such as sizes, materials, dimensions, compatibility and care?

AI shopping tools compare products on their details. If they can’t find the size, material or whether it fits a particular model, they recommend a product that says so. Think about what customers email you to ask before they buy. If the answers aren’t on the product page, answer Partly or No.

14 Does each main collection page have its own introduction explaining what's in it and who it's for?

Collection pages often rank for broader searches like ‘women’s walking boots’ or ‘vegan gift hampers’. A collection that’s just a grid of products gives Google and AI nothing to understand. A short introduction explaining what’s in it and who it’s for makes a big difference.

15 Have you filled in the 'Search engine listing' section for your key products and collections?

At the bottom of every product and collection in your Shopify admin there’s a Search engine listing section. It controls the blue headline and short description shown in Google. If you’ve never edited it, Shopify uses the product title and the start of the description, which is rarely the best choice.

16 Do your product titles say plainly what each product is, not just a creative name?

A name like ‘The Ella’ means nothing to Google, AI or a shopper scrolling past. Titles that say what the product is, with the most useful detail (material, size, colour or brand), help it match what people actually search for.

17 Are your delivery, returns and refund policies clear, complete and linked from every product page?

Shoppers check delivery and returns before they buy, and so do AI shopping tools and Google Shopping. Shopify keeps your policies under Settings → Policies. If they’re blank, use a template you haven’t edited, or are hard to find from a product page, answer Partly or No.

18 Do you answer the questions shoppers actually ask, in FAQs on your store?

Think about the questions people email or message you about every week: sizing, delivery times, gift wrapping, care. Answering them on your store helps shoppers, and it’s exactly the kind of content AI tools quote when they answer questions.

19 Do you use your Shopify blog for buying guides, comparisons or how-tos that link to your products?

Shoppers often start with a question rather than a product: ‘What size rucksack do I need?’ or ‘Best gift for a new gardener’. Guides that answer those questions get found in Google and quoted by AI, and they can send people straight to your products. Shopify has a built-in blog for this.

20 If you give ChatGPT the address of one of your product pages, does it describe the product accurately?

Go to ChatGPT, paste in the address of one of your best-selling products and ask: ‘What is this product, who is it for and what are its key features?’ If the answer is wrong, vague or missing key details, AI doesn’t understand your product pages yet.

Step 3 of 3

Trust

Do shoppers, search engines and AI have confidence in your store?

21 Do your product pages show customer reviews with star ratings?

Reviews on product pages are one of the biggest reasons people buy, and AI shopping tools use them to decide what to recommend. A reviews app can ask every customer for a review automatically a few days after delivery. If only a handful of products have reviews, answer Partly.

22 Do you collect reviews of your whole store on an independent site such as Google, Trustpilot or Reviews.io?

Product reviews say a product is good. Store reviews say you’re a business people can trust with their money. Reviews on an independent site carry more weight with shoppers and AI than reviews on your own store. Aim for a steady flow of recent ones.

23 Are your products listed in Google Shopping through Merchant Center, with no products disapproved?

Google Shopping can show your products for free in the Shopping tab and in Google results. Shopify connects to it through the Google & YouTube app. In Merchant Center, check for products marked as disapproved or limited. If you’ve never set this up, answer No.

24 Does your store show a real business address, phone number and email, not just a contact form?

Shoppers are wary of stores they can’t contact, and so are Google and AI. Show who you are and how to reach you. Use exactly the same business name and details everywhere, including Google and social profiles.

25 Do your product pages show delivery times and costs, your returns promise and secure payment options?

Uncertainty about delivery and returns is one of the main reasons people leave without buying. A short, clear line near the Add to basket button, such as ‘Free UK delivery over £50. 30-day returns’, reassures shoppers before they have to go looking.

26 Have bloggers, reviewers, gift guides or the press linked to your products?

A backlink is another website linking to yours. A mention in a gift guide, a blogger’s review or a local news story acts like a recommendation for both Google and AI. If you’re not sure, answer Don’t know.

27 Has another website, publication or community mentioned your brand in the last 12 months?

AI tools look at what others say about you, not just your own store. A mention in the press, a podcast, a forum, a gift guide or a community website all count, even without a link.

28 Does your About page show the real people and story behind the brand?

People buy from people, especially from smaller online shops. A real photo, the story behind your brand and what you care about builds trust with shoppers and helps AI connect your brand to a real business.

29 Are your social profiles active, consistent and linked from your store?

Your social profiles (such as Instagram, TikTok, Facebook and Pinterest) should use the same brand name, logo and description as your store, show recent activity, and be linked from your footer. This helps AI confirm they all belong to the same business.

30 When you ask ChatGPT or Perplexity for the best [your product type] in the UK, does your store appear?

Ask ChatGPT or Perplexity: ‘What’s the best [your product type] in the UK?’ or ‘Where can I buy [your product]?’ If your store appears, answer Yes. If you’re mentioned but not near the top, answer Partly. If you don’t appear at all, answer No.