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FREE Website SEO Score Checker

Completely free. find out how easily Google, and AI tools like ChatGPT, can find, understand and recommend your business.

Answer 30 quick questions about your website and get your score out of 1,000 straight away. At the end, you can have a comprehensive report sent to your inbox, with a fix for every gap in priority order. That’s free too.

How it works

  1. Answer each question Yes, Partly, No or Don’t know. Not sure what a question means? Tap the question mark (?) next to it.
  2. Work through the three sections: Technical, Text and Trust. It should take about 5 minutes.
  3. See your score straight away. No email needed.
  4. Enter your email at the end to get your comprehensive report, with a clear fix for every gap and what to tackle first. It’s completely free.
 

Tip: Answer honestly, based on your website as it is today. “Don’t know” is a fine answer, and your report will explain what to check.

  1. 1 Technical
  2. 2 Text
  3. 3 Trust
  4. 4 Score

Step 1 of 3

Technical

Can search engines and AI access, understand and trust your site?

1 When you search Google for site:yourdomain.co.uk, do all your important pages appear?

Go to Google and type site: followed by your web address, with no space (for example site:yourbusiness.co.uk). Google lists every page it has indexed. If your main service pages are missing, customers can’t find them through Google.

2 Does your site load securely (https, padlock) with no browser warnings?

Look at the address bar when you visit your site. You should see a padlock and an address starting https://. A ‘Not secure’ warning puts visitors off and is a negative signal to Google.

3 Does your site load in under 3 seconds on a phone?

Open your site on your phone using mobile data rather than Wi-Fi and count how long it takes to appear. For a more precise answer, put your address into PageSpeed Insights and look at the mobile result.

4 Can you use your whole site comfortably on a phone, with no pinching or tiny buttons?

Most of your visitors are probably on a phone, and Google judges your site on its mobile version. Try your homepage, a service page and your contact page on your own phone. If you have to zoom, scroll sideways or struggle to tap a button, answer No or Partly.

5 Is Google Search Console set up, and does someone check it at least monthly?

Google Search Console is a free tool from Google that shows how your site appears in search and warns you about problems. If you’re not sure whether it’s set up, ask whoever built your site, or answer Don’t know.

6 Has an XML sitemap been submitted to Google Search Console?

A sitemap is a list of all your pages that helps Google find them. Many sites have one at yourdomain.co.uk/sitemap.xml or /sitemap_index.xml. In Search Console, the Sitemaps section shows whether one has been submitted.

7 Are AI crawlers (such as ChatGPT's and Perplexity's) allowed to access your site, rather than blocked by your host or security settings?

Tools like ChatGPT and Perplexity send their own crawlers to read websites. Some hosts, security plugins and services like Cloudflare block them by default, which means AI can’t learn about you. Your web developer can check your robots.txt file and firewall settings.

8 Does your site use structured data (schema) to describe your business, services and location?

Structured data (often called schema) is hidden code that tells search engines exactly who you are, what you do, where you are and when you’re open. You can’t see it on the page. If you’re unsure, answer Don’t know.

9 Can every important page be reached within 3 clicks of your homepage, and is it linked from other pages?

Start at your homepage and see how many clicks it takes to reach each service page. Pages buried deep, or not linked from anywhere, look unimportant to Google and are harder to find.

10 Are your key pages free of broken links and "page not found" errors?

Broken links lead visitors to a ‘page not found’ error. In Search Console, the Pages report lists any 404 errors Google has found. A few old ones are normal; broken links to key pages are not.

Step 2 of 3

Text

Can AI understand what you do and when to recommend you?

11 Do the first two sentences of your homepage say who you help, what you do and where?

Read the top of your homepage as if you were a stranger. Within two sentences, could they tell who you help, what you do and which area you cover? For example: ‘I help small Yorkshire businesses get found on Google and in AI search.’

12 Does each main service have its own dedicated page?

If all your services sit on one page, Google and AI struggle to match you to specific searches. A separate page for each main service gives each one the best chance of being found and recommended.

13 Does every important page have its own title tag and meta description, written for people?

The title tag is the blue headline shown in Google results, and the meta description is the short text underneath. Search for your business and look at your own listing. If every page has the same title, or it just says ‘Home’, answer No.

14 Do your headings describe what each section is about, rather than using slogans?

Headings should tell people and AI what each section covers. ‘Welcome’ or ‘Quality you can trust’ says nothing. ‘Boiler servicing in York’ says exactly what you do and where.

15 Do your service pages explain who it's for, what's included, how it works and the area you cover?

AI tools recommend businesses when they can see a clear match. A good service page explains who it’s for, what’s included, how the process works and where you work. If your pages only have a short paragraph, answer Partly.

16 Do you have FAQs answering the questions customers actually ask you?

Think about the questions people ask you on the phone or by email every week. Answering them on your site helps customers, and it’s exactly the kind of content AI tools quote when they answer questions.

17 Do you name the specific towns and areas you serve, naturally, in your content?

Mention the real towns, villages and areas you cover, written naturally into your content. A list of 50 place names in the footer doesn’t count and can do more harm than good.

18 Do you describe your work with the specifics a customer would use: problems, products, sectors, accreditations?

Specifics help AI understand you: the problems you solve, the brands you work with, the sectors you serve and any accreditations you hold. ‘We do great work’ tells it nothing. ‘Gas Safe registered, installing Worcester Bosch boilers’ tells it a lot.

19 Have you published or updated a helpful article, guide or case study in the last 3 months?

Fresh, useful content shows Google and AI that your business is active and knows its subject. It doesn’t need to be long: one helpful article, guide or case study answering a real customer question is enough.

20 If you give ChatGPT your homepage address and ask what your business does, does it describe you accurately?

Go to ChatGPT, paste in your homepage address and ask: ‘What does this business do, who for and where?’ If the answer is wrong, vague or missing key services, AI doesn’t understand your site yet.

Step 3 of 3

Trust

Do search engines and AI have confidence in your business?

21 Do you have a verified, fully completed Google Business Profile?

Search for your business name on Google. A profile with your hours, photos, services and reviews should appear on the right (or at the top on a phone). Check it’s verified and that every section is filled in.

22 Do you have at least 20 Google reviews, with new ones in the last 3 months?

Reviews are one of the strongest trust signals for both Google and AI. A steady flow of recent reviews matters more than a big batch from years ago. Count only Google reviews here.

23 Are your business name, address and phone number identical on your site, Google and directories?

Your name, address and phone number (often called NAP) should match exactly everywhere: your website, Google, Facebook, Yell and other directories. Even small differences like ‘Rd’ and ‘Road’ can cause confusion.

24 Are you listed in relevant directories, trade bodies or accreditation schemes?

Directories and trade bodies relevant to your industry or area act as independent confirmation that your business is real. Think of trade associations, accreditation schemes, Checkatrade, local business directories and your chamber of commerce.

25 Do at least 5 genuine websites link to you, such as local press, suppliers, partners or associations?

A backlink is another website linking to yours. Links from genuine, relevant sites (local news, suppliers, partners, clubs you sponsor) act like recommendations. If you’re not sure, answer Don’t know.

26 Has another website, publication or community mentioned your business in the last 12 months?

AI tools look at what others say about you, not just your own website. A mention in local news, a podcast, a guest article or a community website all count, even without a link.

27 Do you show testimonials or case studies with real names and real results?

Real testimonials and case studies with names, details and results are far more convincing than anonymous quotes. They show people and AI that you deliver.

28 Does your About page show the real people behind the business, with photos and experience?

People buy from people. A real photo, your experience and your qualifications on your About page build trust with visitors and help AI connect your expertise to your business.

29 Are your social and LinkedIn profiles active, consistent and linked from your site?

Your social profiles should use the same business name, logo and description as your website, show some recent activity, and be linked from your site. This helps AI confirm that all these profiles belong to the same business.

30 When you ask ChatGPT or Perplexity for the best [your service] in [your town], does your business appear?

Ask ChatGPT or Perplexity: ‘Who is the best [your service] in [your town]?’ If you appear, answer Yes. If you’re mentioned but not near the top, answer Partly. If you don’t appear at all, answer No.