Replacing your creative staff with bots could harm your reputation, Isn’t that right KFC!?!?
There are some tasks which can be easily automated using bots. For example, a bot can decide where a support call gets forwarded to or could determine which country someone is in to provide a correct address. Still, these are “mundane” tasks decided by a simple triage process, not creative marketing tasks.
Any company having the great idea of saving money by redirecting “simple” creative work to bots should think again, as KFC has recently found out.